The process began as many branding projects do: with pencil and paper. After quickly iterating on several ideas, I moved into Procreate on the iPad to digitally refine my sketches.
The client expressed interest in options 1 and 2 for their hand-lettered and classic feeling respectively. The two ideas were combined in the form of a monogram paired with a uniquely rounded serif font. The result was three logos that can be applied across various print and digital platforms.
A variety of logos needs a variety of colors! The palette is made up of jewel toned colors which are versatile for digital and print surfaces. Jewel toned colors are also the most recommended when it comes to portrait photography, making the color palette speak volumes for the brand.
Below are examples of how the logo and brand guidelines are applied across print and digital mediums.
This project was an absolute dream to work on. The relationship between client and designer was so seamless! Contact me today if you would like to collaborate on your next branding project!