The Wall Street Journal
Harvard Business Review
WHAT PROBLEM ARE WE TRYING TO SOLVE?
Facilitate the power of networking through stronger, more meaningful connections. What is a meaningful connection? If you’ve made a connection to someone without knowing them or having a conversation, what is truly accomplished?
WHAT IMPACT DOES IT HAVE?
By helping users establish and maintain more meaningful connections, users can feel more connected to their industry and their community.
HOW DOES THIS ALIGN TO THE COMPANY’S MISSION?
Users can enhance their productivity with tailored advice from colleagues and industry leaders and be more successful in finding jobs that match their interests and values and feeling more in-tuned with their industry and community.
LinkedIn is used by a wide variety of user types including, but not limited to networkers, job seekers, recruiters, and businesses. For the purposes of this exercise, I will be focusing on the networker and job seeker experiences, specifically those in the tech and design industry.
NOTE: I understand that the that way I use LinkedIn may not match the way other users use LinkedIn. In addition, I acknowledge that the way people in my industry use LinkedIn may not match the way users in other industries use LinkedIn.
Eva The Networker
As a leader at my company, I want to share my expertise with the community so that I can establish myself as a leader in the industry.
Alex The Job Seeker
As a newcomer to the industry, I want to learn from the experts so that I can strengthen my skills and land a job.
A/B Testing and Engagement
Test user preferences and measure how often users interact with the redesigned product vs. the classic LinkedIn experience.
Net Promoter Score
Customer satisfaction measured through their willingness to recommend the redesigned product to others. The hope is that more meaningful connections will result in an increase in customer satisfaction and an increase in the score.
Use success metrics to further demonstrate the power of LinkedIn’s Brand?
LinkedIn could promote stories of users who have successfully made connections that enhanced their work and/or their lives
Expand this research and solution to include users in other industries?
How does a doctor utilize LinkedIn’s capabilities? An accountant? etc.
People are busy. A solution like this may facilitate more conversation for some but be too time consuming for others. How might we ensure that meaningful connections are made without overwhelming the end user?
Finally, acknowledging time constraints and biases: If given more time, I’d like to expand this research to encompass a larger base of people. Personas were created based on assumptions of potential users that have similar expertise and/or interests. Regardless, this was a fun exercise in rapid research gathering and high-fidelity design.